Pink Whitney is a flavored vodka produced by New Amsterdam Spirits Company, in collaboration with Barstool Sports. The drink is named after former NHL player Ryan Whitney, who co-hosts the Spittin’ Chiclets podcast on Barstool Sports. Since its launch in 2019, Pink Whitney has become a sensation, with fans across the United States and Canada.
In this blog post, we’ll take a closer look at Pink Whitney, its history, flavor profile, and popularity. We’ll also explore the marketing strategies that have contributed to its success and the controversies surrounding the drink.
History of Pink Whitney
Pink Whitney was first introduced in September 2019 as a limited edition drink to celebrate the second anniversary of the Spittin’ Chiclets podcast. The drink was an instant hit, with fans of the podcast and Barstool Sports quickly buying up the limited supply. Due to its popularity, New Amsterdam Spirits Company decided to make Pink Whitney a permanent product.
Pink Whitney is a sweet and tangy vodka infused with pink lemonade flavor. The drink has a bright pink color and a smooth finish, making it easy to drink straight or mixed with soda or other mixers. Pink Whitney has an alcohol content of 30% ABV, making it less potent than traditional vodka.
Popularity of Pink Whitney
Pink Whitney has become a cultural phenomenon, with fans across the United States and Canada. The drink has been embraced by the hockey community, with many NHL players and fans posting about it on social media. The drink has also gained popularity among college students and young adults, who enjoy its sweet and easy-to-drink flavor.
The success of Pink Whitney can be attributed in part to its marketing strategies. The drink was launched in collaboration with Barstool Sports, a popular sports media company with a large following on social media. Barstool Sports heavily promoted Pink Whitney through its social media channels, including Instagram, Twitter, and Facebook, reaching a wide audience.
Additionally, New Amsterdam Spirits Company partnered with bars and restaurants across the country to promote Pink Whitney. The company provided branded merchandise, such as t-shirts and hats, to participating establishments, creating a sense of exclusivity and demand among consumers.
Controversies Surrounding Pink Whitney
Despite its popularity, Pink Whitney has also faced some controversies. Some critics have argued that the drink promotes binge drinking and encourages underage drinking. Others have criticized the branding of the drink, which features the Spittin’ Chiclets logo and the slogan “pink lemonade meets hockey.”
In response to the criticisms, New Amsterdam Spirits Company and Barstool Sports have emphasized the importance of responsible drinking and have taken steps to ensure that the drink is not marketed to underage consumers.